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Jennifer Lopez Collection
The Jennifer Lopez Collection is an American lifestyle brand created by American entertainer Jennifer Lopez that is sold exclusively at Kohl's department stores and at Kohls.com. In November 2010, Kohl's announced a partnership with Lopez and her then-husband Marc Anthony. Originally marketed as "the first celebrity couple to simultaneously design collections for one retailer", following Lopez and Anthony's divorce, the lines were marked as two separate brands. The Jennifer Lopez Collection includes contemporary sportswear, dresses, handbags, jewelry, shoes and sleepwear along with a home collection of bedding and towels, while the Marc Anthony Collection consists of sportswear, dress shirts, neckwear, accessories, suit separates, sport coats and shoes. The collection "has been a best seller for the retailer since debuting in 2011."〔http://www.billboard.com/articles/columns/pop-shop/6121167/jennifer-lopez-billboard-cover-story-aka-album?page=0%2C1〕
== Development ==
Anthony and Lopez's partnership with Kohl's was announced during a press conference at the London Hotel in Los Angeles, California on November 18, 2010. The deal, which was marketed as "the first celebrity couple to simultaneously design collections for one retailer", was aimed at including men's and women's clothing, as well as homewares. Lopez's collection was revealed to feature women's dresses, sportswear, handbags and jewelry, while Anthony's was to contain men's dress shirts, ties, sport coats and shoes. Kohl's expected "the his-and-hers line" to expand into home accessories over time.〔 The new venture was expected to generate up to $3 billion in additional sales for Kohl's in its first year alone.〔
Following the couple's separation in July 2011, it was announced that the line would go forward as two separate clothing lines. Rick Darling, the president of LF USA, which is sublicensing the brands to Kohl's exclusively, added: "We have two separate agreements with Jennifer and Marc and always intended to have separate lines. (split ) doesn't impact the agreements in any way."〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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